eMAGAZINE
THOUGHT
LEADERSHIP
SERIES
THE NEW
PERSPECTIVE
What the convergence of social, mobile,
and digital place-based advertising
means for marketers PAGE 2
Sponsored by ANA
Thought Leadership Partner
THE ANSWER MAN Jim Harris of the Wall Street Journal Office Network on reaching consumers with DPb PAGE 5
ENGAGEMENT
ON THE GO
Connecting with
on-the-move
consumers with digital
place-based media
PAGE 8
CONTEXT MATTERS
The five dimensions of
context and how they
should inform your
message
PAGE 9
CMO SURVEY
RESULTS
Facts and figures
of note from a key
survey on digital
place-based media
PAGE 10
NOVEMBER 2012
