Sponsored by ANA
Thought Leadership Partner
eMAGAZINE
THOUGHT
LEADERSHIP
SERIES
STANDING OUT Rethinking brand differentiation for competitive advantage PAGE 2
REDEFINING
PERFORMANCE
21st-century drivers
for customer-centric
brands
PAGE 7
CREATING
MAGIC
How Macy’s uses analytics
to engage consumers
online: a case study
PAGE 10
5 STEPS FOR
MAXIMIZING DATA
Sculpting data
into clean,
analysis-ready stats
PAGE 11
OCTOBER 2012
