eMAGAZINE
THOUGHT
LEADERSHIP
SERIES
HARVESTING CONSUMER DATA Reading data to find the right customer segments for your brand PaGE 2
InvEstInG In
BRand taRGEts
PaGE 6
suRvEy says …
InsIGhts Into
ConsumER
BEhavIoRs
PaGE 8
how to suCCEEd
In thE ERa of
BIG data
PaGE 10
Sponsored by ANA
Thought Leadership Partner
GfK MRI
may 2012
