Sponsored by ANA Thought Leadership Partner
MAGAZINE
THOUGHT
LEADERSHIP
SERIES
team
effort
How to get marketing, procurement,
and agencies on the same page PaGe 3
Beyond cost and rates
Understanding the value
of an agency relationship
PaGe 7
drivinG Performance
secrets to maximizing an
agency evaluation program
PaGe 10
a PUsh for cost control
and accoUntaBility
a new ana survey reveals
a significant level of digital
agency fee renegotiation
PaGe 9
case stUdy
how one smart company
is boosting its brand value
PaGe 11
JUne 2011
